Health Claims vs. Health Information
Permission is not understanding.
A lawful claim and a full nutrition panel can still leave product context for the reader to assemble.
What Altibbé is
Altibbé is a research-led company building product intelligence infrastructure for food systems. Its research examines structural gaps in how product information is created, fragmented, and lost across food and agriculture value chains. Its flagship system, HEDAMO, turns scattered product information — producer declarations, documents, evidence, sensory details, and gaps — into structured, evidence-linked product intelligence records.
What Altibbé does not do
Altibbé does not certify, verify, approve, or audit products. HEDAMO is declaration-first: it structures what producers declare, links available evidence, and keeps gaps visible. It does not replace certification bodies, laboratories, regulators, or institutional authorities.
The systems that record product information were each designed to answer a different question. None was designed to carry what the product is.
Research programme
Structural Gaps in Product Information Systems
SGPIS series · Catalogue ongoing
Traceability Without Disclosure
Provenance is not meaning.
Movement data records where a product went. It does not explain what the product is.
What the Product Knows: India's Missing Intelligence Layer
A synthesis of five preceding papers.
The system generates records but does not accumulate product intelligence.
Across the published SGPIS papers, three distinctions recur.
Meeting a standard is not the same as being understood.
Knowing where a product has been is not the same as knowing what it is.
Documentation does not automatically become product understanding.
Across the systems product information passes through.
Ports, laboratories, GI regions, trade documents, producer markets. The same pattern recurs.
For research correspondence, institutional briefings, or publication inquiries.